{"id":103285,"date":"2025-12-18T09:03:29","date_gmt":"2025-12-18T08:03:29","guid":{"rendered":"https:\/\/web2025.gastronomicament.cat\/les-coses-son-com-son-la-nova-campanya-per-reivindicar-el-producte-ecologic-balear"},"modified":"2026-04-16T13:39:52","modified_gmt":"2026-04-16T11:39:52","slug":"les-coses-son-com-son-la-nova-campanya-per-reivindicar-el-producte-ecologic-balear","status":"publish","type":"post","link":"https:\/\/gastronomicament.cat\/ca\/les-coses-son-com-son-la-nova-campanya-per-reivindicar-el-producte-ecologic-balear","title":{"rendered":"&#8216;Les coses s\u00f3n com s\u00f3n&#8217;, la nova campanya per reivindicar el producte ecol\u00f2gic balear"},"content":{"rendered":"\n<p>El Consell Balear de la Producci\u00f3 Agr\u00e0ria Ecol\u00f2gica (CBPAE) llan\u00e7a una nova campanya audiovisual protagonitzada per productors ecol\u00f2gics de les Illes Balears i els seus productes. La campanya inclou tres espots per a televisi\u00f3 i xarxes, falques de r\u00e0dio i un desplegament digital. Est\u00e0 rodada a Mallorca, Menorca, Eivissa i Formentera per mostrar la diversitat real del territori, dels productes i de qui treballa la terra.<\/p>\n\n\n\n<p>La idea creativa parteix d\u2019un principi clar: la certificaci\u00f3 \u00e9s important. Quan un producte duu el segell del CBPAE, el consumidor sap que aquell producte ecol\u00f2gic; i que al darrere hi ha pr\u00e0ctiques que tenen cura de la seva salut, del s\u00f2l, de la biodiversitat i del benestar animal.<\/p>\n\n\n\n<p>Jeroni Vera, director t\u00e8cnic del CBPAE, explica \u00abvolem posar el focus en el que \u00e9s essencial: un producte aut\u00e8ntic, ecol\u00f2gic, produ\u00eft per productors reals. La certificaci\u00f3 no \u00e9s un simple tr\u00e0mit, \u00e9s una garantia que el consumidor pot recon\u00e8ixer i en la qual pot confiar\u00bb.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/b23vAEMJf9o?si=sizAkAKMhHahr5vv\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>\u00abLa campanya parla amb naturalitat, sense artificis, de manera directa i clara. Productors, producte i origen. Quatre illes, una diversitat de productes, per\u00f2 un sol missatge clar: les coses s\u00f3n com s\u00f3n\u00bb, assenyalen des de La Nave Nodriza, ag\u00e8ncia responsable de la creativitat i producci\u00f3 de la campanya.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PMoCyVB0K8c?si=khh7VU7mUO0bVkjN\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/J_BwzwGAl5s?si=618GAfCsOqiGuy-7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El segell CBPAE \u00e9s garantia de pr\u00e0ctiques que tenen cura de la salut, del s\u00f2l, de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":103291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[692,955],"tags":[],"coauthors":[2053],"class_list":["post-103285","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-actualitat","category-reportatges-i-novetats","post_format-post-format-gallery"],"acf":{"gallery":[103323,103291,103319,103315,103311,103307,103299],"home_date":{"home_begin_date":null,"home_end_date":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Les coses s\u00f3n com s\u00f3n&#039;, la nova campanya per reivindicar el producte ecol\u00f2gic balear - Gastron\u00f2micament<\/title>\n<meta name=\"description\" content=\"&#039;Les coses s\u00f3n com s\u00f3n&#039;, la nova campanya per reivindicar el producte ecol\u00f2gic balear Actualitat, Reportatges i novetats El segell CBPAE \u00e9s garantia de pr\u00e0ctiques que tenen cura de la salut, del s\u00f2l, de la biodiversitat i del benestar animal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gastronomicament.cat\/ca\/les-coses-son-com-son-la-nova-campanya-per-reivindicar-el-producte-ecologic-balear\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Les coses s\u00f3n com s\u00f3n&#039;, la nova campanya per reivindicar el producte ecol\u00f2gic balear - Gastron\u00f2micament\" \/>\n<meta property=\"og:description\" content=\"&#039;Les coses 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