{"id":95602,"date":"2025-06-11T09:47:30","date_gmt":"2025-06-11T07:47:30","guid":{"rendered":"https:\/\/gastronomicament.cat\/?p=95602"},"modified":"2025-06-11T11:02:18","modified_gmt":"2025-06-11T09:02:18","slug":"mercadona-va-comprar-mes-de-12-millons-de-quilos-de-fruita-i-verdura-a-proveidors-de-les-illes-balears-el-2024-un-15-mes","status":"publish","type":"post","link":"https:\/\/gastronomicament.cat\/ca\/mercadona-va-comprar-mes-de-12-millons-de-quilos-de-fruita-i-verdura-a-proveidors-de-les-illes-balears-el-2024-un-15-mes","title":{"rendered":"Mercadona va comprar m\u00e9s de 12 millons de quilos de fruita i verdura a prove\u00efdors de les Illes Balears el 2024, un 15% m\u00e9s"},"content":{"rendered":"<p>Mercadona mant\u00e9 una col\u00b7laboraci\u00f3 constant amb prove\u00efdors i interprove\u00efdors especialistes en aquelles zones on t\u00e9 pres\u00e8ncia i desenvolupa la seva activitat, que contribueix al creixement de l&#8217;economia local. La seva aposta pel sector agroalimentari a les Illes Balears es reflecteix en l&#8217;increment del volum de compres que dugu\u00e9 a terme durant l&#8217;exercici anterior a 40 prove\u00efdors de producte.<\/p>\n<p>D&#8217;altra banda, la inversi\u00f3 de Mercadona a les Illes Balears va ascendir el 2024 fins als 34,5 milions d&#8217;euros. D&#8217;aquest total, 33,8 milions d&#8217;euros han anat destinats a la millora de la xarxa de botigues i a la implantaci\u00f3 de la nova secci\u00f3 Llest per Menjar, i 735.000 euros a l&#8217;optimitzaci\u00f3 log\u00edstica de l&#8217;emmagatzematge que t\u00e9 ubicat a Mercapalma i a la construcci\u00f3 de les noves oficines corporatives a Palma.<\/p>\n<p>Pel que fa a la millora de la xarxa de botigues, la companyia va obrir 3 supermercats, va reformar 3 m\u00e9s per adaptar-los al model de botiga eficient i va tancar altres 3 que no complien amb els est\u00e0ndards de qualitat exigits per la companyia, per la qual cosa a tancament de 2024 comptava amb 42 supermercats eficients d&#8217;un total de 49.<\/p>\n<p>Paral\u00b7lelament, Mercadona ha revalidat un any m\u00e9s el seu comprom\u00eds amb una ocupaci\u00f3 estable i de qualitat en crear 247 nous llocs de treball, per la qual cosa disposa d&#8217;una plantilla composta per 3.024 persones a les Illes Balears.<\/p>\n<p><strong>Creixement compartit<\/strong><\/p>\n<p>A Mercadona, el comprom\u00eds amb la qualitat guia cada decisi\u00f3, inclosa la selecci\u00f3 dels 2.100 prove\u00efdors i interprove\u00efdors especialistes de productes amb qu\u00e8 col\u00b7labora i que es tradueix en una ferma aposta pel sector primari espanyol. Per aix\u00f2, Mercadona continua estrenyent vincles amb els sectors estrat\u00e8gics agroalimentaris espanyols com s\u00f3n l&#8217;agr\u00edcola, el ramader, el pesquer i aq\u00fc\u00edcola, refor\u00e7ant amb tots ells la seva aposta per l&#8217;estabilitat, la planificaci\u00f3, la projecci\u00f3 de futur, la seguretat en la compra i l&#8217;especialitzaci\u00f3.<\/p>\n<p>La companyia tamb\u00e9 compta amb el treball i lideratge de 14.000 prove\u00efdors no comercials i de servei (370 a les Illes Balears), entre els quals es troben m\u00e9s de 400 transportistes, consolidant aix\u00ed un ecosistema que a trav\u00e9s de la transpar\u00e8ncia, la comunicaci\u00f3 i la confian\u00e7a, \u00e9s motor de creixement per a aquelles zones on t\u00e9 pres\u00e8ncia i desenvolupa la seva activitat. Una mostra d&#8217;aix\u00f2 \u00e9s que el 2024 les compres de Mercadona a Espanya assoliren els 29.000 milions d&#8217;euros, un 8% m\u00e9s que l&#8217;any anterior. D&#8217;aquesta manera, els prove\u00efdors espanyols assumeixen un paper rellevant en la cadena de muntatge de Mercadona, ja que la seva implicaci\u00f3 conjunta permet continuar promovent i consolidant un projecte de creixement compartit.<\/p>\n<p><a href=\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-95603\" src=\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25-1024x614.jpg\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25-1024x614.jpg 1024w, https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25-300x180.jpg 300w, https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25-768x461.jpg 768w, https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25-1536x922.jpg 1536w, https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25-480x288.jpg 480w, https:\/\/gastronomicament.cat\/wp-content\/uploads\/2025\/06\/tabla-mercadona-25.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;any passat vam crear 34,5 milions d&#8217;euros en la millora de les seves botigues, l&#8217;optimitzaci\u00f3 de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":95607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[692,983],"tags":[],"coauthors":[2053],"class_list":["post-95602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-contingut-patrocinat"],"acf":{"gallery":null,"home_date":{"home_begin_date":null,"home_end_date":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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