{"id":100751,"date":"2025-03-10T10:16:53","date_gmt":"2025-03-10T09:16:53","guid":{"rendered":"https:\/\/web2025.gastronomicament.cat\/terranostra-revoluciona-la-compra-local-amb-humor"},"modified":"2026-04-16T18:55:42","modified_gmt":"2026-04-16T16:55:42","slug":"terranostra-revoluciona-la-compra-local-amb-humor","status":"publish","type":"post","link":"https:\/\/gastronomicament.cat\/de\/terranostra-revoluciona-la-compra-local-amb-humor","title":{"rendered":"Terranostra revoluciona la compra local amb humor"},"content":{"rendered":"\n<p>El <strong>supermercat<\/strong> cooperatiu <strong>Terranostra<\/strong> ha llan\u00e7at un v\u00eddeo que no deixa indiferent a ning\u00fa. Amb un toc d\u2019humor i molta veritat, la pe\u00e7a protagonitzada per l&#8217;actriu i humorista <strong>Clara Ingold<\/strong> posa damunt la taula (i dins la senalla de la compra) una realitat inc\u00f2moda: <strong>comprar ecol\u00f2gic i local<\/strong> acostuma a ser m\u00e9s car, per\u00f2 tamb\u00e9 \u00e9s m\u00e9s just i m\u00e9s saludable.<\/p>\n\n\n\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/O6FzkELEwqU?si=tLEeOyT9aw1JJykH\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>El v\u00eddeo retrata amb ironia les contradiccions de consumir de manera responsable. <strong>A Terranostra, les verdures no duen pesticides, per\u00f2 s\u00ed duen terra.<\/strong> Els productes s\u00f3n a granel, per\u00f2 has de dur el teu env\u00e0s. I fins i tot els m\u00e9s esc\u00e8ptics, els que arrufen el nas davant el model cooperatiu, acaben fent amics entre els passadissos.<\/p>\n\n\n\n<p><strong>Un rodatge m\u00e9s enll\u00e0 del gui\u00f3<\/strong><\/p>\n\n\n\n<p>La pe\u00e7a, produ\u00efda per <strong>La Nave Nodriza<\/strong>, ha estat un repte creatiu diferent. Clara Ingold, coneguda pel seu estil fresc i espontani, ha convertit el rodatge en una experi\u00e8ncia d\u2019improvisaci\u00f3 on el gui\u00f3 era nom\u00e9s un punt de partida.<\/p>\n\n\n\n<p>El resultat \u00e9s un v\u00eddeo que riu amb el p\u00fablic. Amb aquesta campanya, Terranostra no cerca nom\u00e9s fer m\u00e9s socis, sin\u00f3 obrir un debat sobre el valor real dels aliments i el cost d\u2019una compra conscient. La pregunta queda a l\u2019aire: estam disposats a pagar el preu just per all\u00f2 que menjam?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clara Ingold protagonitza un v\u00eddeo sobre aquest supermercat cooperatiu<\/p>\n","protected":false},"author":1,"featured_media":100753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[692,955],"tags":[],"coauthors":[2053],"class_list":["post-100751","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-actualitat","category-reportatges-i-novetats","post_format-post-format-gallery"],"acf":{"gallery":[100761,100753,100765],"home_date":{"home_begin_date":null,"home_end_date":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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