{"id":89511,"date":"2024-07-05T11:41:57","date_gmt":"2024-07-05T09:41:57","guid":{"rendered":"https:\/\/gastronomicament.cat\/mercadona-obre-un-nou-supermercat-a-cala-dor"},"modified":"2024-07-12T09:41:09","modified_gmt":"2024-07-12T07:41:09","slug":"mercadona-obre-un-nou-supermercat-a-cala-dor","status":"publish","type":"post","link":"https:\/\/gastronomicament.cat\/de\/mercadona-obre-un-nou-supermercat-a-cala-dor","title":{"rendered":"Mercadona obre un nou supermercat a Cala d&#8217;Or"},"content":{"rendered":"<ul>\n<li>El primer establiment de la companyia a Santany\u00ed ha comportat una inversi\u00f3 de 5,4 milions d&#8217;euros i t\u00e9 una plantilla de 69 treballadors, 58 de nova contractaci\u00f3<\/li>\n<li>S&#8217;inaugura amb la secci\u00f3 A punt per Menjar, acompanyada d&#8217;una zona amb taules i cadires on el client pot consumir els plats acabats de preparar<\/li>\n<\/ul>\n<p>Mercadona inaugura avui un supermercat a Cala d\u2019Or, <strong>el primer de la companyia al municipi de Santany\u00ed<\/strong>, despr\u00e9s d\u2019una inversi\u00f3 de 5,4 milions d\u2019euros. Amb un horari de dilluns a dissabte de 9:00 a 21:30 hores (fins a les 22:00 h durant l&#8217;estiu), la nova botiga ubicada al n\u00famero 17 del carrer dels Comellars t\u00e9 una plantilla de 69 treballadors, dels quals 58 s\u00f3n de nova contractaci\u00f3 i majorit\u00e0riament residents a Santany\u00ed i els municipis pr\u00f2xims.<\/p>\n<p>El supermercat t\u00e9 una fa\u00e7ana adaptada a l&#8217;est\u00e8tica de l&#8217;entorn i, a banda de disposar de les seccions habituals de fruita i verdura, forn o xarcuteria de pernil a talls, incorpora <strong>A punt per Menjar<\/strong>. Aquesta secci\u00f3, ja implantada en 36 establiments de les Balears, va n\u00e9ixer l\u2019any 2018 per cobrir la necessitat que tenien els &#8222;Caps&#8220; (com Mercadona anomena internament els clients) de disposar de <strong>plats amb productes frescos a punt per menjar<\/strong>. L&#8217;acompanya una zona amb taules i cadires, on els clients poden consumir el plat acabat de preparar i acompanyar-lo de begudes fredes.<\/p>\n<p>Des de la inauguraci\u00f3 de la secci\u00f3 A punt per Menjar, la companyia continua adaptant el seu assortiment als suggeriments, les idees i les necessitats concretes dels clients i ja disposa d&#8217;unes 40 opcions diferents, la majoria servides en envasos fabricats amb materials naturals, com la canya de sucre o el cart\u00f3. Gr\u00e0cies precisament a les sessions de coinnovaci\u00f3 que mant\u00e9 amb els clients, han sorgit nous plats com els fingers de formatge o l&#8217;amanida de marisc, que s\u2019han incorporat fa poc a l&#8217;assortiment.<\/p>\n<p>D&#8217;altra banda, fruit de l&#8217;aposta de Mercadona per la <strong>descarbonitzaci\u00f3 i l&#8217;\u00fas d&#8217;energies renovables<\/strong>, aquest supermercat incorpora <strong>plaques solars a la coberta<\/strong> i <strong>10 places de p\u00e0rquing<\/strong> habilitades per a la rec\u00e0rrega <strong>de vehicles el\u00e8ctrics<\/strong>, d&#8217;un total de 167 places. A m\u00e9s, s&#8217;inaugura amb el model de botiga eficient que la companyia est\u00e0 implantant a la cadena i que permet de reduir el consum energ\u00e8tic fins a un 40 % respecte del model convencional. En aquest sentit, disposa, per exemple, d\u2019una millora de l&#8217;a\u00efllament tant t\u00e8rmic com ac\u00fastic o d\u2019un sistema d&#8217;il\u00b7luminaci\u00f3 LED automatitzat, que es regula segons les zones i els moments del dia per a una gesti\u00f3 energ\u00e9tica molt m\u00e9s responsable.<\/p>\n<p>Amb l&#8217;objectiu de facilitar les tasques di\u00e0ries dels treballadors, aquest nou supermercat disposa de dispositius electr\u00f2nics per agilitzar els seus processos i afavorir l&#8217;autogesti\u00f3 de la botiga, i tamb\u00e9 de millores com el moble de caixa desenvolupat en col\u00b7laboraci\u00f3 amb l&#8217;Institut de Biomec\u00e0nica de Val\u00e8ncia, que busca l&#8217;ergonomia i eliminar sobreesfor\u00e7os.<\/p>\n<p>La botiga tamb\u00e9 disposa de zones comunes perqu\u00e8 els empleats tinguin m\u00e9s comoditat en els moments de descans, aix\u00ed com un menjador equipat i uns armariets personals amplis i c\u00f2modes.<\/p>\n<p><strong>El nou supermercat donar\u00e0 aliments frescos a la Fundaci\u00f3 Barcel\u00f3<br \/>\n<\/strong>Mercadona mant\u00e9 un comprom\u00eds amb els ve\u00efns i ve\u00efnes de les zones en qu\u00e8 t\u00e9 pres\u00e8ncia i activitat, i dona di\u00e0riament aliments frescos a menjadors socials i entitats ben\u00e8fiques des dels seus supermercats m\u00e9s pr\u00f2xims. La nova botiga de Cala d&#8217;Or s&#8217;incorporar\u00e0 aviat a aquesta xarxa de repartiment amb el lliurament d&#8217;aliments frescos a la Fundaci\u00f3 Barcel\u00f3, que ja rep productes di\u00e0riament d\u2019uns altres vuit supermercats de Mallorca.<\/p>\n<p>En el marc del seu pla d&#8217;acci\u00f3 social, Mercadona va donar l&#8217;any passat, per mitj\u00e0 de diferents iniciatives, <strong>645 tones d&#8217;aliments i productes de primera necessitat<\/strong> a m\u00e9s de 35 entitats ben\u00e8fiques de les Illes Balears.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la seva aposta per la descarbonitzaci\u00f3 i l&#8217;\u00fas d&#8217;energies renovables, la botiga incorpora plaques solars&hellip;<\/p>\n","protected":false},"author":1,"featured_media":89507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[1050,1489],"tags":[],"coauthors":[2053],"class_list":["post-89511","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-actualitat-es-de","category-contingut-patrocinat-de","post_format-post-format-gallery"],"acf":{"gallery":null,"home_date":{"home_begin_date":null,"home_end_date":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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