{"id":68705,"date":"2018-04-05T10:17:17","date_gmt":"2018-04-05T08:17:17","guid":{"rendered":"https:\/\/gastronomicament.cat\/carta-oberta-de-pep-lemon"},"modified":"2022-04-09T10:23:30","modified_gmt":"2022-04-09T08:23:30","slug":"carta-oberta-de-pep-lemon","status":"publish","type":"post","link":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon","title":{"rendered":"Carta oberta de Pep Lemon"},"content":{"rendered":"<p>Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar en clau positiva i visi\u00f3 de futur. Pep Lemon t\u00e9 una visi\u00f3 diferent. Replicar el mateix model existent de producci\u00f3 massiva, barata i centralitzada que ja existeix no t\u00e9 sentit ni aporta res al territori.<\/p>\n<p>Des de zero,<strong>\u00a0hem desenvolupat un proc\u00e9s de producci\u00f3 col.laboratiu<\/strong>. De l\u2019arbre a la botella. Ha costat molt d\u2019esfor\u00e7 per\u00f2 tamb\u00e9 vol dir que tenim un producte \u00fanic al mercat. Ha estat just una idea rom\u00e0ntica? No, habitualment a la feina que representa implantar un proc\u00e9s nou se l\u2019anomena innovaci\u00f3.<\/p>\n<p>Pep entra en el sector local de refrescs, on la majoria de marques, algunes tan sonades com Miret, Orambo, La Revoltosa&#8230; havien desaparegut. Sempre hem reivindicat la diversitat, tant de marques com gustos. \u00c9s bona noticia, per tant, que ara aparegui la gamma de refrescs Font Mallorca, que Sucfrut hagi modernitzat imatge i f\u00e0brica i que begudes Puig aposti per un nou format.<\/p>\n<p>El m\u00e9s interessant d\u2019aquests anys, apart d\u2019haver fet realitat el projecte, ha estat que en Pep es sent\u00eds com una idea col.lectiva. Hem engegat accions com la de<strong>\u00a0Produ\u00efm aqu\u00ed!\u00a0<\/strong>amb Pimem, a favor del producte local. Hem estat reconeguts amb diferents\u00a0<strong>premis\u00a0<\/strong>(Eureka! Ajunt. Palma, Generalitat de Catalunya, Conama -Congr\u00e9s Nacional Medi Ambient a Madrid-). La participaci\u00f3 popular als concursos<strong>\u00a0Pep summer sound<\/strong>, a les festes, a les xarxes&#8230;, i hem tengut ress\u00f2 a mitjans tant a dins com a fora de l\u2019illa. Actualment participam activament en el projecte Pla d\u2019Impuls de l\u2019\u00fas d\u2019envasos de begudes reutilitzables amb Rezero.<\/p>\n<p>En Pep \u00e9s i ser\u00e0 realitat. Hem executat el nostre pla d\u2019empresa i inversions tal i com estava previst. Les vendes augmenten, per\u00f2 \u00e9s cert que la sostenibilitat econ\u00f2mica encara no ha arribat. Quina empresa de nova creaci\u00f3 arriba en tants pocs anys? En aquest sentit, reenfocar la producci\u00f3 i la forma d\u2019arribar al mercat \u00e9s una responsabilitat que com empresaris hem d\u2019assumir.<\/p>\n<p>Per acabar, aclarirem algunes de les\u00a0<strong><em>fake news<\/em><\/strong>\u00a0i altres idees conspiratives que s\u2019han escampat&#8230;&#8230;No ha estat la Pepsi, no formam part de fundacions \u201cindepes\u201d, no hem venut la log\u00edstica a altres marques (encara que acabin en Lemon),\u00a0<strong>no hem tancat!<\/strong><\/p>\n<p>El good by Pep! era una decisi\u00f3 dif\u00edcil per\u00f2 necess\u00e0ria si no volem perdre la quintaess\u00e8ncia del projecte. Qui no s\u2019arrisca, no guanya.<\/p>\n<p>Fins ben aviat!<\/p>\n<p>PEP<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar&hellip;<\/p>\n","protected":false},"author":1,"featured_media":61473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[1046,1475],"tags":[],"coauthors":[],"class_list":["post-68705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-es-en","category-reportatges-i-novetats-en"],"acf":{"gallery":null,"home_date":{"home_begin_date":null,"home_end_date":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carta oberta de Pep Lemon - Gastron\u00f2micament<\/title>\n<meta name=\"description\" content=\"Carta oberta de Pep Lemon Actualitat, Reportatges i novetats Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar en clau positiva i visi\u00f3 de futur...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carta oberta de Pep Lemon - Gastron\u00f2micament\" \/>\n<meta property=\"og:description\" content=\"Carta oberta de Pep Lemon Actualitat, Reportatges i novetats Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar en clau positiva i visi\u00f3 de futur...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon\" \/>\n<meta property=\"og:site_name\" content=\"Gastron\u00f2micament\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-05T08:17:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-09T08:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gastronomicamen\" \/>\n<meta name=\"twitter:site\" content=\"@gastronomicamen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#article\",\"isPartOf\":{\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon\"},\"author\":{\"name\":\"Redacci\u00f3\",\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f\"},\"headline\":\"Carta oberta de Pep Lemon\",\"datePublished\":\"2018-04-05T08:17:17+00:00\",\"dateModified\":\"2022-04-09T08:23:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gastronomicament.cat\/#organization\"},\"image\":{\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg\",\"articleSection\":[\"Actualitat\",\"Reportatges i novetats\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon\",\"url\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon\",\"name\":\"Carta oberta de Pep Lemon - Gastron\u00f2micament\",\"isPartOf\":{\"@id\":\"https:\/\/gastronomicament.cat\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg\",\"datePublished\":\"2018-04-05T08:17:17+00:00\",\"dateModified\":\"2022-04-09T08:23:30+00:00\",\"description\":\"Carta oberta de Pep Lemon Actualitat, Reportatges i novetats Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar en clau positiva i visi\u00f3 de futur...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage\",\"url\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg\",\"contentUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg\",\"width\":1800,\"height\":800},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gastronomicament.cat\/#website\",\"url\":\"https:\/\/gastronomicament.cat\/\",\"name\":\"Gastron\u00f2micament\",\"description\":\"Portal de restaurants, receptes i actualitat gastron\u00f2mica\",\"publisher\":{\"@id\":\"https:\/\/gastronomicament.cat\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gastronomicament.cat\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gastronomicament.cat\/#organization\",\"name\":\"Gastron\u00f2micament\",\"url\":\"https:\/\/gastronomicament.cat\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg\",\"contentUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg\",\"width\":277,\"height\":39,\"caption\":\"Gastron\u00f2micament\"},\"image\":{\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/gastronomicamen\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f\",\"name\":\"Redacci\u00f3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g69fea3cce3645dfa2166e7293e22955e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3\"},\"sameAs\":[\"http:\/\/gastronomicament.cat\"],\"url\":\"https:\/\/gastronomicament.cat\/en\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carta oberta de Pep Lemon - Gastron\u00f2micament","description":"Carta oberta de Pep Lemon Actualitat, Reportatges i novetats Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar en clau positiva i visi\u00f3 de futur...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon","og_locale":"en_US","og_type":"article","og_title":"Carta oberta de Pep Lemon - Gastron\u00f2micament","og_description":"Carta oberta de Pep Lemon Actualitat, Reportatges i novetats Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar en clau positiva i visi\u00f3 de futur...","og_url":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon","og_site_name":"Gastron\u00f2micament","article_published_time":"2018-04-05T08:17:17+00:00","article_modified_time":"2022-04-09T08:23:30+00:00","og_image":[{"width":1800,"height":800,"url":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3","twitter_card":"summary_large_image","twitter_creator":"@gastronomicamen","twitter_site":"@gastronomicamen","twitter_misc":{"Written by":"Redacci\u00f3","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#article","isPartOf":{"@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon"},"author":{"name":"Redacci\u00f3","@id":"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f"},"headline":"Carta oberta de Pep Lemon","datePublished":"2018-04-05T08:17:17+00:00","dateModified":"2022-04-09T08:23:30+00:00","mainEntityOfPage":{"@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon"},"wordCount":434,"commentCount":0,"publisher":{"@id":"https:\/\/gastronomicament.cat\/#organization"},"image":{"@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage"},"thumbnailUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg","articleSection":["Actualitat","Reportatges i novetats"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon","url":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon","name":"Carta oberta de Pep Lemon - Gastron\u00f2micament","isPartOf":{"@id":"https:\/\/gastronomicament.cat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage"},"image":{"@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage"},"thumbnailUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg","datePublished":"2018-04-05T08:17:17+00:00","dateModified":"2022-04-09T08:23:30+00:00","description":"Carta oberta de Pep Lemon Actualitat, Reportatges i novetats Despr\u00e9s d\u2019una setmana d\u2019anunciar el cessament temporal d\u2019activitat, hem rebut molts imputs que ens agradaria contestar en clau positiva i visi\u00f3 de futur...","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gastronomicament.cat\/en\/carta-oberta-de-pep-lemon#primaryimage","url":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg","contentUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2018\/04\/Pep-Lemon-Spot-campanya.jpg","width":1800,"height":800},{"@type":"WebSite","@id":"https:\/\/gastronomicament.cat\/#website","url":"https:\/\/gastronomicament.cat\/","name":"Gastron\u00f2micament","description":"Portal de restaurants, receptes i actualitat gastron\u00f2mica","publisher":{"@id":"https:\/\/gastronomicament.cat\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gastronomicament.cat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gastronomicament.cat\/#organization","name":"Gastron\u00f2micament","url":"https:\/\/gastronomicament.cat\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/","url":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg","contentUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg","width":277,"height":39,"caption":"Gastron\u00f2micament"},"image":{"@id":"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/gastronomicamen"]},{"@type":"Person","@id":"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f","name":"Redacci\u00f3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g69fea3cce3645dfa2166e7293e22955e","url":"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g","caption":"Redacci\u00f3"},"sameAs":["http:\/\/gastronomicament.cat"],"url":"https:\/\/gastronomicament.cat\/en\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/posts\/68705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/comments?post=68705"}],"version-history":[{"count":0,"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/posts\/68705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/media\/61473"}],"wp:attachment":[{"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/media?parent=68705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/categories?post=68705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/tags?post=68705"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/gastronomicament.cat\/en\/wp-json\/wp\/v2\/coauthors?post=68705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}