{"id":69272,"date":"2017-09-12T17:33:44","date_gmt":"2017-09-12T15:33:44","guid":{"rendered":"https:\/\/gastronomicament.cat\/digues-qui-ets-et-dire-que-menges"},"modified":"2022-04-09T10:32:12","modified_gmt":"2022-04-09T08:32:12","slug":"digues-qui-ets-et-dire-que-menges","status":"publish","type":"post","link":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges","title":{"rendered":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges"},"content":{"rendered":"

El gran aliat per a l’alimentaci\u00f3 en l’era digital ser\u00e0 l’an\u00e0lisi gen\u00e8tica<\/em><\/p>\n

Per Eduardo Irastorza, professor del\u00a0M\u00e0ster en Direcci\u00f3 de M\u00e0rqueting i Gesti\u00f3 Comercial<\/a>\u00a0d’EAE Business School<\/em>
\n<\/em><\/p><\/blockquote>\n

Aquesta vegada l’ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular just al rev\u00e9s: primer el menjar, despr\u00e9s la persona.\u00a0Avui tota la ind\u00fastria de l’alimentaci\u00f3 analitza, considera, reflexiona i actua canviant l’ordre: \u00abreconeix a fons la persona i podr\u00e0s oferir all\u00f2 que necessita i desitja.\u00bb Sembla molt complicat, per\u00f2 el nou m\u00f3n digital permetr\u00e0 fer realitat,\u00a0i a m\u00e9s a m\u00e9s molt aviat, aquesta ambiciosa meta del m\u00e0rqueting actual.\u00a0De fet, ja ha comen\u00e7at a fer-ho.<\/p>\n

Els grans grups d’alimentaci\u00f3 internacional ja varen donar importants passes en aquest sentit a final del segle passat.\u00a0Gr\u00e0cies a les primeres eines digitals van construir s\u00f2lides comunitats de consumidors afins que hi traslladaven els seus gustos i prefer\u00e8ncies.\u00a0L’an\u00e0lisi d’investigaci\u00f3 posterior permetia extrapolar les dades i desenvolupar una oferta que respongu\u00e9s als gustos de la majoria.\u00a0Productes globals per a un mercat global.\u00a0Marques que podem trobar en els cinc continents i amb les quals establim, fins i tot, vincles emocionals.<\/p>\n

Definir el paladar de cadasc\u00fa<\/strong>
\nSens dubte va ser un gran avan\u00e7, per\u00f2 estava molt lluny encara de la personalitzaci\u00f3 que avui demanden els consumidors a tots els nivells i en tots els sectors.\u00a0Un servei al qual, curiosament, els nostres pares estaven acostumats a les botigues de proximitat i en els restaurants de tota la vida i al qual hem renunciat amb les grans cadenes de distribuci\u00f3 i alimentaci\u00f3.\u00a0Curiosament, aquesta \u00e9s, avui, la meta fixada pels experts en alimentaci\u00f3: arribar a l’absoluta personalitzaci\u00f3, a una oferta que respongui a totes les nostres necessitats de salut, forma f\u00edsica i benestar, i aix\u00f2 passa per considerar no solament all\u00f2 amb el que ens\u00a0alimentem, sin\u00f3 com es creua amb la nostra salut.\u00a0La bona not\u00edcia \u00e9s que la moderna tecnologia digital, el Big Data, Smart Data i tots els Data que els seguiran, permeten definir un perfil extraordin\u00e0riament ajustat de cada persona, de cada paladar, de cada est\u00f3mac… de cada cor, i no nom\u00e9s respondre\u00a0a una infinitat de gustos sin\u00f3 anticipar proactivament a les necessitats fixades per la salut canviant al llarg dels anys.<\/p>\n

L’an\u00e0lisi gen\u00e8tica<\/strong>
\nEl gran aliat per a l’alimentaci\u00f3 en l’era digital ser\u00e0 l’an\u00e0lisi gen\u00e8tica, que permet saber-ho tot del nostre passat, present i fins i tot, en molts aspectes, del futur.\u00a0Avui sona una mica a ci\u00e8ncia ficci\u00f3, per\u00f2 molt aviat \u00abtreure el nostre mapa gen\u00e8tic\u00bb ser\u00e0 tan com\u00fa com fer-se una radiografia i ens ajudar\u00e0 infinitament m\u00e9s.\u00a0La precisi\u00f3 d’aquestes an\u00e0lisis supera, en molts casos, els m\u00e8todes cl\u00e0ssics de diagn\u00f2stic, i el seguiment de la nostra salut via dispositiu m\u00f2bil\/aplicacions ser\u00e0 tan freq\u00fcent com universal.\u00a0Segur que els nostres n\u00e9ts es demanaran com hem pogut viure sense saber totes les variables que determinen la nostra salut i sense controlar-les, dia a dia, abans de menjar.\u00a0Per a aquest moment, les marques hauran sabut adequar la seva oferta i el seu servei a un client que evolucionar\u00e0 amb elles i que valoraran, sobretot, per la seva ‘Life Time Value’.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aquesta vegada l’ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular…<\/p>\n","protected":false},"author":1,"featured_media":40141,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[1003,1477],"tags":[],"coauthors":[],"class_list":["post-69272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-es","category-reportatges-i-novetats-es"],"acf":{"gallery":null,"home_date":{"home_begin_date":null,"home_end_date":null}},"yoast_head":"\nDigu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges - Gastron\u00f2micament<\/title>\n<meta name=\"description\" content=\"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges Actualitat, Reportatges i novetats Aquesta vegada l'ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular just al rev\u00e9s: primer el menjar, despr\u00e9s la persona\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges - Gastron\u00f2micament\" \/>\n<meta property=\"og:description\" content=\"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges Actualitat, Reportatges i novetats Aquesta vegada l'ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular just al rev\u00e9s: primer el menjar, despr\u00e9s la persona\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges\" \/>\n<meta property=\"og:site_name\" content=\"Gastron\u00f2micament\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T15:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-09T08:32:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"1021\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gastronomicamen\" \/>\n<meta name=\"twitter:site\" content=\"@gastronomicamen\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Redacci\u00f3\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#article\",\"isPartOf\":{\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges\"},\"author\":{\"name\":\"Redacci\u00f3\",\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f\"},\"headline\":\"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges\",\"datePublished\":\"2017-09-12T15:33:44+00:00\",\"dateModified\":\"2022-04-09T08:32:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges\"},\"wordCount\":574,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/gastronomicament.cat\/#organization\"},\"image\":{\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg\",\"articleSection\":[\"Actualitat\",\"Reportatges i novetats\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges\",\"url\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges\",\"name\":\"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges - Gastron\u00f2micament\",\"isPartOf\":{\"@id\":\"https:\/\/gastronomicament.cat\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg\",\"datePublished\":\"2017-09-12T15:33:44+00:00\",\"dateModified\":\"2022-04-09T08:32:12+00:00\",\"description\":\"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges Actualitat, Reportatges i novetats Aquesta vegada l'ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular just al rev\u00e9s: primer el menjar, despr\u00e9s la persona\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage\",\"url\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg\",\"contentUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg\",\"width\":1448,\"height\":1021},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gastronomicament.cat\/#website\",\"url\":\"https:\/\/gastronomicament.cat\/\",\"name\":\"Gastron\u00f2micament\",\"description\":\"Portal de restaurants, receptes i actualitat gastron\u00f2mica\",\"publisher\":{\"@id\":\"https:\/\/gastronomicament.cat\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gastronomicament.cat\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gastronomicament.cat\/#organization\",\"name\":\"Gastron\u00f2micament\",\"url\":\"https:\/\/gastronomicament.cat\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg\",\"contentUrl\":\"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg\",\"width\":277,\"height\":39,\"caption\":\"Gastron\u00f2micament\"},\"image\":{\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/gastronomicamen\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f\",\"name\":\"Redacci\u00f3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g69fea3cce3645dfa2166e7293e22955e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3\"},\"sameAs\":[\"http:\/\/gastronomicament.cat\"],\"url\":\"https:\/\/gastronomicament.cat\/es\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges - Gastron\u00f2micament","description":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges Actualitat, Reportatges i novetats Aquesta vegada l'ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular just al rev\u00e9s: primer el menjar, despr\u00e9s la persona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges","og_locale":"es_ES","og_type":"article","og_title":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges - Gastron\u00f2micament","og_description":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges Actualitat, Reportatges i novetats Aquesta vegada l'ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular just al rev\u00e9s: primer el menjar, despr\u00e9s la persona","og_url":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges","og_site_name":"Gastron\u00f2micament","article_published_time":"2017-09-12T15:33:44+00:00","article_modified_time":"2022-04-09T08:32:12+00:00","og_image":[{"width":1448,"height":1021,"url":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3","twitter_card":"summary_large_image","twitter_creator":"@gastronomicamen","twitter_site":"@gastronomicamen","twitter_misc":{"Escrito por":"Redacci\u00f3","Tiempo de lectura":"3 minutos","Written by":"Redacci\u00f3"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#article","isPartOf":{"@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges"},"author":{"name":"Redacci\u00f3","@id":"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f"},"headline":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges","datePublished":"2017-09-12T15:33:44+00:00","dateModified":"2022-04-09T08:32:12+00:00","mainEntityOfPage":{"@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges"},"wordCount":574,"commentCount":0,"publisher":{"@id":"https:\/\/gastronomicament.cat\/#organization"},"image":{"@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage"},"thumbnailUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg","articleSection":["Actualitat","Reportatges i novetats"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges","url":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges","name":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges - Gastron\u00f2micament","isPartOf":{"@id":"https:\/\/gastronomicament.cat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage"},"image":{"@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage"},"thumbnailUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg","datePublished":"2017-09-12T15:33:44+00:00","dateModified":"2022-04-09T08:32:12+00:00","description":"Digu\u00e8s-me qui ets i et dir\u00e9 qu\u00e8 menges Actualitat, Reportatges i novetats Aquesta vegada l'ordre dels factors altera el resultat.\u00a0Tots hem sentit la frase que serveix de titular just al rev\u00e9s: primer el menjar, despr\u00e9s la persona","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gastronomicament.cat\/es\/digues-qui-ets-et-dire-que-menges#primaryimage","url":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg","contentUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2017\/09\/Eduardo-Irastorza-professor-EAE-Business-School.jpg","width":1448,"height":1021},{"@type":"WebSite","@id":"https:\/\/gastronomicament.cat\/#website","url":"https:\/\/gastronomicament.cat\/","name":"Gastron\u00f2micament","description":"Portal de restaurants, receptes i actualitat gastron\u00f2mica","publisher":{"@id":"https:\/\/gastronomicament.cat\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gastronomicament.cat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/gastronomicament.cat\/#organization","name":"Gastron\u00f2micament","url":"https:\/\/gastronomicament.cat\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/","url":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg","contentUrl":"https:\/\/gastronomicament.cat\/wp-content\/uploads\/2016\/09\/header-logo.jpg","width":277,"height":39,"caption":"Gastron\u00f2micament"},"image":{"@id":"https:\/\/gastronomicament.cat\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/gastronomicamen"]},{"@type":"Person","@id":"https:\/\/gastronomicament.cat\/#\/schema\/person\/a7c85c537a1ed62799a5b8e0f686a37f","name":"Redacci\u00f3","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g69fea3cce3645dfa2166e7293e22955e","url":"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9489a485c464fd611d33825daae651d13db70c4e74c65c94937a15a9d4c3ee14?s=96&d=mm&r=g","caption":"Redacci\u00f3"},"sameAs":["http:\/\/gastronomicament.cat"],"url":"https:\/\/gastronomicament.cat\/es\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/posts\/69272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/comments?post=69272"}],"version-history":[{"count":0,"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/posts\/69272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/media\/40141"}],"wp:attachment":[{"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/media?parent=69272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/categories?post=69272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/tags?post=69272"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/gastronomicament.cat\/es\/wp-json\/wp\/v2\/coauthors?post=69272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}