{"id":69693,"date":"2017-02-24T00:48:48","date_gmt":"2017-02-23T23:48:48","guid":{"rendered":"https:\/\/gastronomicament.cat\/nova-app-la-campanya-venda-directa"},"modified":"2022-04-09T10:39:38","modified_gmt":"2022-04-09T08:39:38","slug":"nova-app-la-campanya-venda-directa","status":"publish","type":"post","link":"https:\/\/gastronomicament.cat\/es\/nova-app-la-campanya-venda-directa","title":{"rendered":"Nova app la campanya Venda Directa"},"content":{"rendered":"<p>La Conselleria d&#8217;Agricultura i Semilla han posat en marxa la nova aplicaci\u00f3 de la campanya <a href=\"http:\/\/www.vendadirecta.com\">Venda Directa<\/a>, amb la qual es vol facilitar la tasca de recerca de les explotacions m\u00e9s properes segons la tipologia de producte que ofereixen. Les premisses per dissenyar-la i desenvolupar-la han estat la senzillesa i la intu\u00efci\u00f3 a l\u2019hora d\u2019utilitzar-la.<br \/>\n<strong>Una aplicaci\u00f3 gratu\u00efta i multiling\u00fce<\/strong><br \/>\nLa desc\u00e0rrega \u00e9s de franc per a tots els sistemes operatius: App Store i <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=app.id_7f00c2f216664dd8a2926a0d27346916\">Google Play<\/a> i per a tots els dispositiu m\u00f2bils, ja siguin tel\u00e8fons o tauletes t\u00e0ctils. El contingut de l\u2019aplicaci\u00f3 est\u00e0 disponible en quatre idiomes, catal\u00e0, espanyol, angl\u00e8s i alemany, que se seleccionen f\u00e0cilment. A m\u00e9s, tamb\u00e9 disposa de la geolocalitzaci\u00f3 del dispositiu m\u00f2bil i de relaci\u00f3 directa amb les explotacions.<\/p>\n<p>A la fitxa de cada explotaci\u00f3 apareixen totes les dades de contacte, informaci\u00f3 espec\u00edfica, imatges i la possibilitat de navegaci\u00f3 amb el GPS per poder arribar al lloc sense problemes.<\/p>\n<p>Han volgut provar l&#8217;app directament el conseller Vicen\u00e7 Vidal i la gerent de Semilla, Immaculada Munar, i ho han fat a s\u2019Hort de Can Jaume, una de les vint-i-una finques adherides a la campanya de Venda Directa que el Servei de Millora Agr\u00e0ria i Pesquera (SEMILLA) va posar en marxa l\u2019octubre passat.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Producte local, fresc, de temporada i sense sobrepreu<\/strong><\/p>\n<p>Es tracta d\u2019una eina m\u00e9s per donar a con\u00e8ixer al consumidor els avantatges tangibles de la Venda Directa, tant pel que fa a l\u2019aprofitament qualitatiu i econ\u00f2mic com pel refor\u00e7 dels valors de pertinen\u00e7a. Segons Vidal, \u201c<em>d\u2019aqu\u00ed<\/em> vol dir, sobretot, fresc, de temporada i sense sobrepreu, per\u00f2 tamb\u00e9 t\u00e9 valors afegits\u201d. El p\u00fablic objectiu s\u00f3n els residents nacionals i estrangers a les Illes Balears de 30 a 65 anys, unes 469.000\u00a0persones.<\/p>\n<p>De fet, segons un estudi fet enguany per l\u2019Institut de Qualitat Agroaliment\u00e0ria de la Conselleria de Medi Ambient, Agricultura i Pesca, el perfil del comprador a les explotacions agr\u00e0ries de Mallorca \u00e9s un consumidor d\u2019entre 30 i 65\u00a0anys (76%), estrangera (57%), resident o visitant, o mallorquina (36%), que compra de manera freq\u00fcent (el 73%, amb freq\u00fc\u00e8ncia). Les compres s\u2019efectuen acompanyats de fam\u00edlia o amics, i el mitj\u00e0 de transport per accedir a les explotacions de venda directa \u00e9s b\u00e0sicament el cotxe.<\/p>\n<p>Cal dir que a Europa, el 15% de les explotacions venen m\u00e9s d\u2019un 50% de la producci\u00f3 mitjan\u00e7ant la venda directa, segons l\u2019enquesta duita a terme per Eurostat (2007), tot i que es constaten grans difer\u00e8ncies entre els estats membres. Per exemple, a Gr\u00e8cia la venda directa representa un 25% de la comercialitzaci\u00f3 de les explotacions agr\u00e0ries, i a Espanya, un 0,1%.<\/p>\n<p>La campanya llan\u00e7ada el mes d\u2019octubre amb cobertura a totes les illes per mitj\u00e0 de premsa di\u00e0ria, mitjans digitals i accions directes a les explotacions ha estat tot un \u00e8xit, ja que moltes persones setmana rere setmana accedeixen a algunes de les explotacions actuals a comprar productes de primera m\u00e0 de Mallorca i Menorca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la fitxa de cada explotaci\u00f3 apareixen totes les dades de contacte, informaci\u00f3 espec\u00edfica, imatges i&hellip;<\/p>\n","protected":false},"author":1,"featured_media":39709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[1003],"tags":[],"coauthors":[],"class_list":["post-69693","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-actualitat-es","post_format-post-format-gallery"],"acf":{"gallery":null,"home_date":{"home_begin_date":null,"home_end_date":null}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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